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Product Marketing Manager at Owlet Baby Care
Lehi, UT, US

Owlet Baby Care is a venture-backed startup based in Lehi, Utah, just outside of Salt Lake City. It was founded in 2013 by a team of passionate parents who launched a groundbreaking product called the Owlet Smart Sock. This market-exclusive innovation tracks the heart and oxygen levels of newborns and notifies parents via smartphone if levels leave preset ranges. Owlet’s mission is to empower parents with the right information at the right time, and our vision is for every family to have peace of mind when they take their baby home from the hospital – this is where you come in.

We’re searching for a qualified individual who is as passionate as us about the Owlet mission to join our Marketing team as our newest Product Marketing Manager.

Picture yourself as an Owlet employee:

  • Competitive compensation
  • A continuously-expanding benefits package, including health and dental insurance, HSA, and 401(k)
  • Stock options
  • Monthly date night and/or babysitting reimbursement
  • Flex time scheduling
  • A free Owlet baby monitor, plus product discounts
  • Parental leave
  • 10 paid holidays, including your birthday
  • Onsite fitness center access
  • Free company lunch every Friday
  • Monthly family events
  • Monthly half-days

Here’s what we’ll find on our newest hire’s resume:

  • A background and skill set that stands out above our other candidates
  • Bachelor’s degree in Marketing, Sales, Finance, or equivalent work experience
  • 5+ years of experience in Product Marketing (consumer marketing experience preferred)
  • Proven experience in growing and/or introducing new products into market
  • Track record of hitting aggressive, product specific revenue goals
  • Knowledge of different marketing platforms, channels and strategies
  • Knowledge of Facebook and Google AdWords and native ad platforms
  • Proven ability to analyze and create reports 
  • Excellent communications skills with ability to align with across several departments
  • Experience in building a new category and brand management is preferred
  • Experience working with consumer goods/e-commerce is preferred
  • Ability to organize and lead a team of peers across business functions

Here’s how you’ll help fulfill Owlet’s vision with this role:

  • Execute marketing that will engage and motivate parents to purchase innovative, smart baby products
  • Oversee all marketing and branding assets related to designated products
  • Conduct product and consumer research
  • Understand consumer purchasing behaviors and lifecycle marketing
  • Develop product launch strategies
  • Assist in product naming, pricing, packaging and promotion
  • Prepare and execute marketing campaigns to drive sales and education
  • Drive growth and meet product specific revenue goals.
  • Capable of writing product and marketing plans
  • Be primary voice and owner of product performance
  • Develop and share reports on product performance
  • Coordinate PR initiatives and win awards
  • Define product positioning within Owlet brand and our portfolio of products

Is an amazing company culture as important to you as it is to us?

  • We invite all points of view into conversation for the goal of seeking truth and ensuring commitment from ourselves and others.
  • We act like owners. When we see a problem, we own it and solve it. When we’re given a goal, we deliver. We are committed to holding strong through the storm, even at the hardest of times, because the finish is worth it.
  • We are not bound by traditional “wisdom.” We consistently encourage ourselves and others to reject nature and go for the impossible. We create a safe environment for team members to stretch for new personal heights.
  • We believe you can’t build a business without building the people inside of it. We’re constantly learning and growing. As a company, we find opportunities to build our team and give them tools to achieve greatness and opportunities for personal breakthroughs.

If you would love to work for a company whose conference rooms are named after actual babies whose parents have received peace of mind after using our product, apply today. Check out our career page to learn more about Owlet Baby Care and to see other potential dream jobs:


Owlet Baby Care, Inc. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, protected veteran status, disability status, or any other characteristic protected by law.