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Senior Manager of Content Marketing at Owlet Baby Care
Lehi, UT, US

Owlet Baby Care is a venture-backed startup based in Lehi, Utah, just outside of Salt Lake City. It was founded in 2013 by a team of passionate parents who launched a groundbreaking product called the Owlet Smart Sock. This market-exclusive innovation tracks the heart and oxygen levels of newborns and notifies parents via smartphone if levels leave preset ranges. Owlet’s mission is to empower parents with the right information at the right time, and our vision is for every family to have peace of mind when they take their baby home from the hospital – this is where you come in.

We’re searching for a qualified individual who is as passionate as us about the Owlet mission to join our Marketing team as our new Senior Manager of Content Marketing.

Picture yourself as an Owlet employee:

  • Competitive compensation
  • A continuously-expanding benefits package, including health and dental insurance, HSA, and 401(k)
  • Stock options
  • Monthly date night and/or babysitting reimbursement
  • Flex time scheduling
  • A free Owlet baby monitor, plus product discounts
  • Parental leave
  • 10 paid holidays, including your birthday
  • Onsite fitness center access
  • Free company lunch every Friday
  • Monthly family events
  • Monthly half-days

Here’s what we’ll find on our newest hire’s resume:

  • A background and skill set that stands out above our other candidates
  • College degree or equivalent marketing, social media, writing, advertising, or creative experience
  • 5+ years’ experience in a marketing, writing, or creative role
  • Proficiency in social media platforms (Facebook, Instagram, and Twitter)
  • Proven knowledge and experience with Adobe Creative Suite/Adobe Creative Cloud
  • Proven experience being an expert writer and communicator for consumer brands
  • Experience with working well in a fast-paced startup environment
  • Basic graphic design experience
  • Proven ability to thrive at the intersection of data and creativity
  • History of successfully managing cross-functional projects
  • Proven history of collaborative leadership
  • Search Engine Optimization (SEO) experience
  • Experience launching multi-channel marketing campaigns
  • Please include a link to your portfolio in the box on the application – this will show engaging video and written content that you have created

Here’s how you’ll help fulfill Owlet’s vision with this role:

  • You’ll define the content strategy and drive development of customer-facing content for Owlet Baby Care, supporting US sales growth, international expansion, and new product adoption
  • You’ll have elite video production and copywriting abilities and you’ll excel at time management and collaboration with creative and design teams. You’ll write copy for all types of customer-facing collateral, including long form, blog posts, packaging, point of purchase, and digital properties
  • You’ll push to achieve business objectives by merging strategic and creative points of view to produce content that elevates our brand and enhances consumers’ experiences
  • You’ll gain a deep understanding of the consumer benefits of various Owlet products and develop engaging, conversion-driving content for multiple cultures, geographies, personas, and customer segments
  • You’ll drive big-picture strategy but not be afraid to roll up your sleeves to get the job done
  • You’ll own the content production process, get buy-in from various stakeholders, and hit deadlines
  • You’ll manage external creative partners and agencies within budget to augment internal copywriting, graphic design, and videography resources

Is an amazing company culture as important to you as it is to us?

  • We invite all points of view into conversation for the goal of seeking truth and ensuring commitment from ourselves and others.
  • We act like owners. When we see a problem, we own it and solve it. When we’re given a goal, we deliver. We are committed to holding strong through the storm, even at the hardest of times, because the finish is worth it.
  • We are not bound by traditional “wisdom.” We consistently encourage ourselves and others to reject nature and go for the impossible. We create a safe environment for team members to stretch for new personal heights.
  • We believe you can’t build a business without building the people inside of it. We’re constantly learning and growing. As a company, we find opportunities to build our team and give them tools to achieve greatness and opportunities for personal breakthroughs.

If you would love to work for a company whose conference rooms are named after actual babies whose parents have received peace of mind after using our product, apply today. Check out our career page to learn more about Owlet Baby Care and to see other potential dream jobs:


Owlet Baby Care, Inc. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, protected veteran status, disability status, or any other characteristic protected by law.